Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 AmorePacific Celebrates 15 Years in the U.S. at Beautycon LA - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Event News

AmorePacific Celebrates 15 Years in the U.S. at Beautycon LA

The brand's stand was inspired by a theme park.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Amorepacific celebrated 15 years in the U.S. at Beautycon in Los Angeles over the weekend. The company showcased five of its brands — AmorePacific, Laneige, Mamonde, Sulwhasoo, and IOPE.

The brand’s stand was modeled after a theme park concept, called Amorepacific Land, shown in the second photo in the slider above.

Festival visitors experienced “Amorepacific Land” through a variety of interactive activities and “social moments.” The company also collaborated with Beautycon on the first-ever K-Town lounge, which served as a destination for meet-and-greets with prominent Korean beauty influencers Karen Yeung, @iamkareno and Fei, @heyitsfeiii.

Jessica Hanson, president of Amorepacific U.S. says, “This is a very exciting time for our company, with new brands and new consumers to engage with in the K-Beauty conversation. We are thrilled to partner with Beautycon and be at the forefront of their new K-Beauty exhibition. Beautycon’s decision to make an area dedicated to the category proves that K-Beauty is more than just a fleeting trend, and we are proud to be leading this growing category.”

Beautycon’s mission to bring the biggest brands, content creators, celebrities, and fans together. The festival attracts over 100,000 fans worldwide each year at New York, Los Angeles, and London locations.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters